Mobile-Banking-Solutions

Small businesses often have to run their business while on the g0, but mobile banking services for small business has not kept pace with consumer banking services, according to a recently released study by the Aite Group. U.S. banks need to make a greater effort to provide specialized small-business mobile banking services rather than simply rebranding consumer mobile banking services. The research, performed in September, surveyed 1,003 U.S. companies with revenue under $20 million. The survey found that roughly 32% of those businesses do their banking via mobile device. Meanwhile, while 65% of U.S. banks with greater than $10 billion in assets offer some form of mobile banking to small businesses, only 30% of banks with less than $10 billion in assets and 20% of credit unions do so. Even amongst those that offer services, this includes both rebranded consumer banking services as well as true business-specific mobile platforms. Aite claims that the small businesses market is severely underserved in terms of mobile banking. Rebranding or repackaging consumer services into small business mobile banking platforms creates customer dissatisfaction due to  limited product capabilities. For example, while 15% of the survey respondents are currently able to send mobile ACH transfers, an additional 30% of respondents desire this capability.  Banks should include in their small business banking services more useful features, such as ACH and wire transfers. Adding those features that aren’t offered to consumers would prompt more small businesses to use mobile banking; especially with a full third of those surveyed by Aite Group said that they would like to move over to mobile banking by next year, and “banks that offer mobile banking services to small businesses find that the customers using these services are among their most profitable and loyal clients.”